Laiyifen was founded in 1999, is a professional engaged in leisure food chain leading platform. At present, in Shanghai, Jiangsu, Zhejiang, Tianjin, Beijing and other more than 10 provinces and municipalities directly under the central government, there are nearly 2300 franchised stores, providing high-quality food for nearly 60 million people each year, and operating income in 2015 exceeded 3 billion yuan.
Laiyifen accurately grasp the market demand, in order to "taste my love" for the purpose of looking at the world, carefully developed all kinds of domestic and foreign high-quality leisure food, roasted seeds and nuts, operates meat products, aquatic products, candied fruit, candy / jelly, puffed, fruits and vegetables, soy products, pastries and other nine categories, nearly a thousand kinds of delicacy. A fair "is laiyifen business philosophy, which is of good quality, good taste, good service and reasonable price.
In the era of Internet plus laiyifen, relying on the advanced information system, prospective full channel sales model to establish the "store + electricity + mobile phone APP" three-in-one online and offline, and dedicated to the new and convenient shopping experience to consumers "one-stop". In the steady development of the store business, at present, laiyifen business and the rapid development of APP mobile phone business. As of the end of 2015, laiyifen has more than 11 million loyal members.
Laiyifen as engaged in the food industry as a "moral conscience of the project, from the pastoral industry", to the tip of the tongue, laiyifen will always work quality and safety in the first place. After years of efforts, laiyifen set up supplier management system perfect and strong supply chain system, with "originality spirit of business professional focus on the leisure food industry, for consumers to enjoy high quality and safe food escort.
Laiyifen on social responsibility, already is a part of the development of enterprises. As a responsible global citizen, over the years, laiyifen has actually been Thanksgiving society, the social responsibility of enterprise development into blood, love and repay the society:
Such as the 2006 establishment of "laiyifen scholarship fund", the 2008 Wenchuan earthquake donations; orange care grants donations; in 2009 the establishment of the "base" youth employment and entrepreneurship training; in 2010 the establishment of Sichuan Tongji Town laiyifen hope primary school; 2011 sponsored spring projects science aid station ", sponsored by the" Shanghai International Children's culture and Art Festival "; 2012 donation 1 million yuan to the Shanghai charity foundation, to help support the donor" special child care action "; in 2013 the first time to the Ya'an disaster relief food aid delivery; 2013, laiyifen hope primary school classroom construction of electronic media; 2012--2015 for four consecutive years to" love fly - rural teacher training activities; 2009-2014 donated a total of 3 million yuan total. 2015 laiyifen for children of migrant workers to build primary school music teachers; in 2015 continued to receive annual welfare charity case Award; 2016 to join Songjiang laiyifen charity games, donate money to support the poor healthy growth of young people.
Laiyifen is a caring brand, public practice in the future, laiyifen efforts will be through their own strength and business platform, to allow more people to participate in public welfare activities, with the message of love to the most needed areas.
As China leisure food chain leading brands, laiyifen will be adhering to the "dissemination of leisure culture, create happiness" of the enterprise mission, as a guide to the "win-win" values, heritage and development of leisure culture, to promote social progress and unremitting efforts China leisure life!
Our vision: to build the first brand of Chinese snack food
Our mission: to spread leisure culture and create unlimited happiness
Our core values: win-win
Our core value chain:
Conscience value chain - product quality chain: cultural quality, personnel quality, product quality
Benign value chain: business chain: growers, processors, retailers and consumers win-win benign
Customer solutions
Customer live performance
Customer feedback
As China's largest snack food brand, we always pay attention to the upgrading of packaging equipment, brother company's products to a very large extent to improve our capacity, and reduce the cost of our food enterprises
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